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JetSpring understands live chat, text messaging, and data analytics as tools that work best when used interdependently as a part of institutional strategy. This understanding informs JetSpring’s cutting-edge approach to each of these services and helps JetSpring maintain its unique position among competitors.
Here are some of the ways that JetSpring does higher-ed communications and data analytics differently:
Our live chat service is just that—a service. We don’t sell a software program that is left to your staff to implement and manage.
Because we understand that you want the positives of live chat, but you don’t want a program that diverts energy from other important institutional efforts.
That’s why we offer a full live chat service staffed by 4-year college graduates who are fluent in a knowledge base of answers specific to your institution.
We manage the day-to-day implementation of your live chat conversations and your team spends time with only the most qualified leads. We also manage your conversations 24/7 because we know that students want to connect with you all the time, not just 9-5.
Our service is a stark contrast to the standard live chat software offered by other digital communications vendors, and the difference shows in the results we produce for our clients and can guarantee for you.
We understand that the students of today don’t want to talk on the phone or read emails—text messaging is their communication method of choice. We believe that foregoing outdated methods and shifting to text-based communications can revolutionize your institutional strategy and significantly improve both current and prospective student engagement.
Our beliefs are supported by emerging research that confirms students’ preference for texting over any other means of communication. According to a 2014 Harris Poll, 85% of students who text would prefer to use text messaging for any customer service task. JetSpring allows you to capitalize on this shift to text-based communication and ensures that you and your students (both current and prospective) stay connected.
Text-enabling your institution gives you the opportunity to serve more students with fewer resources and generate a greater ROI.
By transitioning to text communications with students (and by text-enabling your traditional communications channels) JetSpring successfully helps its clients increase student engagment and improve both the rate and quality of lead acquisition.
Colleges and universities are coming to understand that incorporating data analytics into their marketing strategy can be a game changer for institutional health.
But not all data is created equal, and most companies offering data analytics services provide you with a lot of data and not a lot of insight.
Our approach to data at JetSpring is supported by two key motivations:
These motivations led to the creation of our fully-customizable data analytics dashboard. In one easy-to-use interface, our clients have the ability to see all of their data points from multiple channels and platforms. Most importantly, our clients choose the data points that they see on their dashboard, and we are able to help turn those data points into actionable insights that our clients can implement in their institutional strategies.
While all of our services are available individually, we cannot overemphasize what our work over the years has proven to us:
Live chat, text messaging, and data analytics have the greatest impact on institutional health and ROI when these offerings are used in conjunction with one another.
And while all of our clients report growth and success using each of our individual services, the greatest benefit comes from the more holistic treatment offered by the combined use of all of our offerings.
The study grew from a simple question:
What are the primary factors driving college dropout rates? Through discussions with UCLA, we discovered that the financial aid application process was a huge barrier to student success, particularly to that of students from underprivileged backgrounds.
And while there is no shortage of resources out there for students to get help with the financial aid process, most students don’t know about them or how to access them.
That’s because most of these resources inefficiently focus their outreach and marketing efforts and overlook the places where students are most likely to see and engage with content.
From our live chat and text messaging work, we knew that this trend was unfortunately prevalent in higher education marketing and communications strategy.
Colleges and universities all too often design their campaigns and infrastructure around channels and platforms of communications that students simply don’t use.
The answer, we knew, wasn’t in email, phone calls, websites, or mobile apps.
The answer was in text messaging.
We brought our hypothesis to UCLA, and they agreed. They had previously studied the effect of mobile apps in supporting low socioeconomic students, but found that students were reluctant to take the initial step of downloading the app.
In contrast, text messaging has no such initial barrier or inconvenience for students to overcome. Students of all ages are texting constantly each and every day, and colleges that text-enable their services give themselves the opportunity to tap into that massive engagement.
Together with UCLA, we worked to fund and implement a study of student usage and outcomes using a text messaging financial aid help service. While the study has only recently been implemented, we expect the results to be available sometime in the fall or winter of 2017. We are looking forward to better understanding the impact that text messaging can have on student outcomes, and we hope that the results of this study lead to better financial aid for thousands of college students in the future.
But most data analytics companies offer an unhelpful “data dump” that gives you tons of information and little (or no) help in making that information useful to your decision-making process.
JetSpring does data differently with our customizable dashboard that gives you meaningful data and actionable insights.
Here are some of the things that make JetSpring’s data dashboard exceptional in the field of higher ed data analytics:
At JetSpring, we don’t believe that all data is equal. That’s why our data analytics offerings are designed to provide our clients with only the data points that are most valuable to them. Moreover, we understand that data is only useful insofar as it can be implemented as a part of your strategy. So we created our dashboard with the idea that the specialized data points would readily translate into concrete takeaways that can inform institutional choice and marketing efforts.
99% of higher ed institutions
rely on phone calls and emails
to connect with students.
According to a 2014 Harris Poll, 85% of students who text would prefer to use text messaging for any customer service task. JetSpring allows you to capitalize on this shift to text-based communication and ensures that you and your students (both current and prospective) stay connected. Text-enabling your institution gives you the opportunity to serve more students with fewer resources and generate a greater ROI.
When it comes to live chat, most colleges and universities use software programs that require institutions to staff, implement, and manage them at their own expense.
As a live chat service, JetSpring gives all the benefit of live chat with none of the hassle. We provide the manpower to answer questions 24/7 and capture the many students researching college prospects outside of working hours. We then screen all inquiries and forward you only the most qualified leads, saving your staff up to 18% of its time (nearly one full workday per week).
Your school has likely devoted significant resources to establishing high-quality social media feeds.
Nearly all your students—both current and prospective—are active on social media.
Engaging this population requires your school to have active and ongoing conversation with your visitors. JetSpring’s social media bots let you connect with these individuals and answer their questions through your various platforms. This frees up your marketing team while the bots can attend to the conversational component of daily social media management.